If you want to get the most out of your online marketing data, there are a few things you'll have to do: set up your website tracking clearly define your website goals test your audience's preferences create high-quality content Tracking First, set up your tracking for your website. My tools of choice are Google Analytics … Continue reading Online Marketing Necessities →

The other day I was thinking about one of my favorite songs when I realized that it could be used to group "friends" into four main types: snakes, cats, rats, and dogs. To keep it simple: Snakes are people whose main intention from the beginning was to harm you through deceptive means. They were never … Continue reading Friends & Frenemies →

The short version: my diet and exercise data guided me to two fat-burning practices: reaching a caloric deficit (Only consuming ~ 1,400 daily calories instead of the normal 2,000) doing medium to medium-high intensity cardio for at least 1 hour (I burn anywhere from 250-550 calories on a bike. This means that my daily net … Continue reading How Data Helped me Lose a Pound a Day →

First of all, I'm not a math teacher anymore. I'm a tutor. But why do I still continue to "teach" math, years after leaving education? As an engineer, one thing I realize is that math is the foundation and core of applied science. Math is exact. No math, no answers. Kiss those problem sets goodbye. … Continue reading Why do I Teach Math? →

So what do you do if you don't have access to your template files in order to code JavaScript event handlers to your add to cart buttons and your checkout buttons? You use custom JavaScript tags in Google tag manager. The way you do it is to set up your tag to get trigger when … Continue reading Implementing Enhanced E-Commerce by using custom JavaScript tags instead of the Data Layer →

About ten years ago, I got my first real taste of "coding" during an automation project where I had to use Excel VBA (although I heavily abused the Macro Recorder tool). I thought I'd share the major concepts with you to help you be great the fast way. Here are the most important tools to … Continue reading The Ten Major Keys of Excel →

If you're like me, then you're probably only motivated to code when there's huge benefits to be gained from it. Don't get me wrong, it can be fun to learn new things and solve problems. But this stuff is hard. I don't just play around with functions and experiment with new computer languages for the … Continue reading My Wins & Losses as a New Coder →

Today I want to talk about cookies. Not those cookies, but they're still good. What are they? A cookie is basically a string of text that gets stored in your browser. Website owners use them to keep track of useful information about your online behavior because they want to understand your reasons for being on … Continue reading How to Set Up Cookies in Google Tag Manager →

If you sell stuff online (or even write blogs), and you'd like to analyze your performance in order to make improvements, then Enhanced E-Commerce (an advanced feature of Google Analytics) is a must-have. The problem is, setting it up has never been made easy for beginners to understand as far as I can tell. Until … Continue reading Things I learned about Google Analytics: Enhanced E-Commerce (That You Should Know Too) →