Facebook gives you lots of cool audience targeting options that I haven't seen anywhere else: ad campaign objectives gender age location interests demographics income level career education custom audience lookalike audienceconnections to your page friends of connections to your page languages behaviors device technology shopping habits small business owners gamers relationship status family details life … Continue reading Marketing Tips Part 8: Facebook Ad Targeting →

In a recent thread, I mentioned how tracking and increasing the number of successful website sessions (where your goals were accomplished) is more important than just viewing "traffic" to your website. Here are some examples of goals that I'd set up if I were just getting started. I'll add more as they come to mind: … Continue reading Marketing Tips Part 7: Choosing your website’s (Business) goals in Google Analytics →

Once you've successfully set up your goals (see my previous threads), you need to see which sources, mediums, and pages are responsible for the bulk of your valuable website activity. Odds are your best source will be organic traffic from Google if you blog, but it depends on where you've been most active and valuable. … Continue reading Marketing Tips Part 6: Analyzing your Marketing channels in Google Analytics →

I have two main experiences with automation. The type you get from free/paid tools and the type you code yourself. Personally I'd go with a free tool if I could. the paid tools could cost you over $50,000/year... But that's enterprise. Anyway I automate when it makes sense to. I started with Visual Basic in … Continue reading Marketing Tips Part 5: Automation →

You got a website, now what? Well, Google won't send you traffic unless you have content (text on the page). If you want lots of traffic, you need to optimize your content for search engines (SEO). Where do you start? First, write something. I write a few blog posts and go over to Google Search … Continue reading Marketing Tips Part 4: SEO & Content Marketing →

If you have a website, I hope you know how to use Google Analytics or an equivalent... I have a suspicion that most people don't see the full picture of what they're doing. Google Tag Manager helps you track successful sessions without hard coding all the elements on your site. This is anything that meets … Continue reading Marketing Tips Part 3: SEO Tools →

I love Google, but Facebook is a beast too for marketing. Facebook ads can be 10x cheaper: $1/click vs $10/click. Google is search based. Facebook is interest based. Facebook seems more lenient with letting ads show. Facebook also makes re-targeting ads easier (no 1,000 visitor requirement like Google has for RLSA). Both have the "campaign, … Continue reading Marketing Tips Part 2: Differences between Facebook Ads & Google Ads →

If you don't set up Google Analytics the right way, all you see is traffic, which is mostly a vanity metric. to find out where the valuable areas on your website are, you need to define and set up your (business) goals. Google Analytics lets you pick 20 goals (four sets of five goals each). … Continue reading Marketing Tips Part 1: Google Analytics, Goals, & Ads →

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Not much to say here. I may add more explanation later. I made this tool because I noticed that I'm much more likely to succeed and stay motivated on any goal when I track my daily progress. Download it and check it out. Could help you with saving/planning. Just enter the dollar amounts, dates, days, … Continue reading Cashflow Projector (Speadsheet Budget Tool) →