So I got into AR through a coding group I met at a Meetup. It's pretty cool stuff. I first got interested after hearing about Nipsey's smart store. The app I made was created with @unity3d and works using the same concept: set a target image as a trigger to show your video. It was … Continue reading Marketing Tips Part 15: AR (Augmented Reality) →

The idea of data science is pretty dope to me. I've been into automation since ~2007. So once I learned how to code in Python, that was it. I took @Codecademy courses to get an overview. Here's the way I think about the 9 algorithms they taught: 1. Linear regression. Predict an outcome based on … Continue reading Marketing Tips Part 14: Data Science →

I was thinking of what would be most helpful for new business owners to know and here's where I've seen the biggest results online: - SEO: This is great for helping your audience find you for the business terms that you really want to be known for by making informative content. To enhance your SEO, … Continue reading Marketing Tips Part 13: The Top Channels where I’ve seen Results →

Stats is powerful. Most math is descriptive (what's this function look like?) But stats is predictive and you can use it to validate things. In terms of business, I like to use it to validate and quantify the impact of different factors using multiple regression in Excel... The validation comes from your p values (what's … Continue reading Marketing Tips Part 12: The Power of Statistics →

A lot of what I know and use today wasn't taught to me when I was in college (a lot of it I've never even seen in books). But here are my top 20 out of ~100 books that I've gotten value from in the last few years or so (not in order): -Inbound Content … Continue reading Marketing Tips Part 11: Book Recommendations →

If you have physical products, you may have considered selling on Amazon... Now this can be dangerous in the long-term for competitive reasons (see: Walmart replacing other brands with its generic version), but here's an overview plus info on Amazon Ads... Amazon FBA is a program where they take care of all the fulfillment for … Continue reading Marketing Tips Part 10: Selling on Amazon →

If you've looked into engagement rates, you've probably heard that there are better channels out there than email. For example, text message marketing. Well, @LarryKim swears by chatbots and I'm curious to try them out for myself. For example, chatbots on Facebook Messenger ads. Larry Kim runs @MobileMonkey. I was looking through his site the … Continue reading Marketing Tips Part 9: Why I’m testing out chatbots with FB Messenger ads →

Facebook gives you lots of cool audience targeting options that I haven't seen anywhere else: ad campaign objectives gender age location interests demographics income level career education custom audience lookalike audienceconnections to your page friends of connections to your page languages behaviors device technology shopping habits small business owners gamers relationship status family details life … Continue reading Marketing Tips Part 8: Facebook Ad Targeting →

In a recent thread, I mentioned how tracking and increasing the number of successful website sessions (where your goals were accomplished) is more important than just viewing "traffic" to your website. Here are some examples of goals that I'd set up if I were just getting started. I'll add more as they come to mind: … Continue reading Marketing Tips Part 7: Choosing your website’s (Business) goals in Google Analytics →

Once you've successfully set up your goals (see my previous threads), you need to see which sources, mediums, and pages are responsible for the bulk of your valuable website activity. Odds are your best source will be organic traffic from Google if you blog, but it depends on where you've been most active and valuable. … Continue reading Marketing Tips Part 6: Analyzing your Marketing channels in Google Analytics →