How Data Helped me Lose a Pound a Day

The short version: my diet and exercise data guided me to two fat-burning practices: reaching a caloric deficit (Only consuming ~ 1,400 daily calories instead of the normal 2,000) doing medium to medium-high intensity cardio for at least 1 hour (I burn anywhere from 250-550 calories on a bike. This means that my daily net … Continue reading How Data Helped me Lose a Pound a Day

Implementing Enhanced E-Commerce by using custom JavaScript tags instead of the Data Layer

So what do you do if you don't have access to your template files in order to code JavaScript event handlers to your add to cart buttons and your checkout buttons? You use custom JavaScript tags in Google tag manager. The way you do it is to set up your tag to get trigger when … Continue reading Implementing Enhanced E-Commerce by using custom JavaScript tags instead of the Data Layer

How to Set Up Cookies in Google Tag Manager

Today I want to talk about cookies. Not those cookies, but they're still good. What are they? A cookie is basically a string of text that gets stored in your browser. Website owners use them to keep track of useful information about your online behavior because they want to understand your reasons for being on … Continue reading How to Set Up Cookies in Google Tag Manager

Things I learned about Google Analytics: Enhanced E-Commerce (That You Should Know Too)

If you sell stuff online (or even write blogs), and you'd like to analyze your performance in order to make improvements, then Enhanced E-Commerce (an advanced feature of Google Analytics) is a must-have. The problem is, setting it up has never been made easy for beginners to understand as far as I can tell. Until … Continue reading Things I learned about Google Analytics: Enhanced E-Commerce (That You Should Know Too)