Marketing Tips Part 2: Differences between Facebook Ads & Google Ads

I love Google, but Facebook is a beast too for marketing. Facebook ads can be 10x cheaper: $1/click vs $10/click. Google is search based. Facebook is interest based. Facebook seems more lenient with letting ads show. Facebook also makes re-targeting ads easier (no 1,000 visitor requirement like Google has for RLSA). Both have the "campaign, … Continue reading Marketing Tips Part 2: Differences between Facebook Ads & Google Ads

Marketing Tips Part 1: Google Analytics, Goals, & Ads

If you don't set up Google Analytics the right way, all you see is traffic, which is mostly a vanity metric. to find out where the valuable areas on your website are, you need to define and set up your (business) goals. Google Analytics lets you pick 20 goals (four sets of five goals each). … Continue reading Marketing Tips Part 1: Google Analytics, Goals, & Ads

Using automation for Fun & Profit with Python and Selenium

I looked through my external hard drive recently and realized just how many Python scripts I've made over the past 2 years or so. Most of the applications involved scraping the web to get contact info from companies for sales leads, but I've also used the Python/Selenium web driver solution to contact potential customers via … Continue reading Using automation for Fun & Profit with Python and Selenium