Marketing Tips Part 8: Facebook Ad Targeting

Facebook gives you lots of cool audience targeting options that I haven't seen anywhere else: ad campaign objectives gender age location interests demographics income level career education custom audience lookalike audienceconnections to your page friends of connections to your page languages behaviors device technology shopping habits small business owners gamers relationship status family details life … Continue reading Marketing Tips Part 8: Facebook Ad Targeting

Marketing Tips Part 7: Choosing your website’s (Business) goals in Google Analytics

In a recent thread, I mentioned how tracking and increasing the number of successful website sessions (where your goals were accomplished) is more important than just viewing "traffic" to your website. Here are some examples of goals that I'd set up if I were just getting started. I'll add more as they come to mind: … Continue reading Marketing Tips Part 7: Choosing your website’s (Business) goals in Google Analytics

Marketing Tips Part 6: Analyzing your Marketing channels in Google Analytics

Once you've successfully set up your goals (see my previous threads), you need to see which sources, mediums, and pages are responsible for the bulk of your valuable website activity. Odds are your best source will be organic traffic from Google if you blog, but it depends on where you've been most active and valuable. … Continue reading Marketing Tips Part 6: Analyzing your Marketing channels in Google Analytics

Marketing Tips Part 2: Differences between Facebook Ads & Google Ads

I love Google, but Facebook is a beast too for marketing. Facebook ads can be 10x cheaper: $1/click vs $10/click. Google is search based. Facebook is interest based. Facebook seems more lenient with letting ads show. Facebook also makes re-targeting ads easier (no 1,000 visitor requirement like Google has for RLSA). Both have the "campaign, … Continue reading Marketing Tips Part 2: Differences between Facebook Ads & Google Ads

Marketing Tips Part 1: Google Analytics, Goals, & Ads

If you don't set up Google Analytics the right way, all you see is traffic, which is mostly a vanity metric. to find out where the valuable areas on your website are, you need to define and set up your (business) goals. Google Analytics lets you pick 20 goals (four sets of five goals each). … Continue reading Marketing Tips Part 1: Google Analytics, Goals, & Ads